Overview

This poster was designed to promote Rockstar Energy’s whipped strawberry flavored energy drink.

We wanted this design to work with Rockstar's existing brand identity. It had to be bold and eye catching. In this poster we showcase the likely, vivid, and energetic nature of the Rockstar brand.

For this poster design we wanted to capture fruity, summery, and fun feelings, while incorporating the image of the Rockstar can itself. We had to represent the whipped fruity sweetness that distinguishes whipped strawberry flavor from others in the Rockstar collection.